# SEO Audit Report: [Website Name]

**Date:** [Audit Date]
**Website:** [URL]
**Audited By:** Claude SEO Expert

---

## Executive Summary

[2-3 sentence overview of the website's overall SEO health. Include overall assessment (Excellent/Good/Needs Improvement/Poor) and highlight 1-2 most critical findings.]

**Overall SEO Health:** [Rating]
**Critical Issues Found:** [Number]
**High Priority Items:** [Number]
**Opportunities Identified:** [Number]

---

## Quick Metrics Overview

| Metric | Score/Status | Target |
|--------|--------------|---------|
| Lighthouse SEO Score | [X/100] | 90+ |
| Lighthouse Performance | [X/100] | 90+ |
| Mobile-Friendly | [✓/✗] | ✓ |
| HTTPS Enabled | [✓/✗] | ✓ |
| Largest Contentful Paint (LCP) | [X.Xs] | < 2.5s |
| First Input Delay (FID) | [Xms] | < 100ms |
| Cumulative Layout Shift (CLS) | [X.XX] | < 0.1 |
| XML Sitemap | [✓/✗] | ✓ |
| robots.txt | [✓/✗] | ✓ |

---

## Critical Issues

### 🔴 [Issue Name]

**Impact:** High
**Effort:** [Low/Medium/High]
**Priority:** Critical

**Current State:**
[Describe what's currently wrong]

**Impact on SEO:**
[Explain how this affects search rankings and user experience]

**Recommended Action:**
[Specific steps to fix the issue]

**Implementation:**
```html
<!-- Code example if applicable -->
```

---

## High Priority Recommendations

### 🟡 [Issue Name]

**Impact:** Medium
**Effort:** [Low/Medium/High]
**Priority:** Important

**Current State:**
[Describe what's currently wrong]

**Impact on SEO:**
[Explain how this affects search rankings and user experience]

**Recommended Action:**
[Specific steps to fix the issue]

**Expected Results:**
[What improvements to expect after fixing]

---

### 🟡 [Issue Name]

[Repeat format above for 4-8 high priority items]

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## Enhancement Opportunities

### 🟢 [Enhancement Name]

**Impact:** Low-Medium
**Effort:** [Low/Medium/High]
**Priority:** Enhancement

**Description:**
[What could be improved]

**Benefits:**
[How this would help SEO/user experience]

**Implementation:**
[How to implement this enhancement]

---

## Detailed Analysis by Category

### Technical SEO

#### Crawlability
- **robots.txt:** [Status and findings]
- **XML Sitemap:** [Status and findings]
- **Internal Linking:** [Assessment]
- **Site Architecture:** [Assessment]

#### Indexability
- **Canonical Tags:** [Status]
- **Meta Robots:** [Status]
- **Duplicate Content:** [Issues found]
- **URL Structure:** [Assessment]

#### Performance
- **Page Load Time:** [X seconds]
- **Core Web Vitals:** [Summary of LCP, FID, CLS]
- **Image Optimization:** [Assessment]
- **Resource Loading:** [Assessment]

#### Mobile Optimization
- **Mobile-Friendly:** [Yes/No + details]
- **Viewport Configuration:** [Status]
- **Touch Elements:** [Assessment]
- **Mobile Performance:** [Score]

#### Security
- **HTTPS:** [Status]
- **Mixed Content:** [Status]
- **Security Headers:** [Assessment]

---

### On-Page SEO

#### Title Tags
- **Status:** [Assessment]
- **Issues:** [List any problems]
- **Recommendations:** [What to improve]

#### Meta Descriptions
- **Status:** [Assessment]
- **Issues:** [List any problems]
- **Recommendations:** [What to improve]

#### Heading Structure
- **H1 Tags:** [Assessment]
- **Hierarchy:** [Assessment]
- **Issues:** [List any problems]

#### Content Quality
- **Depth:** [Assessment]
- **Readability:** [Score/assessment]
- **Keyword Usage:** [Assessment]
- **E-E-A-T Signals:** [Assessment]

#### Images
- **Alt Text:** [Status]
- **File Sizes:** [Assessment]
- **Formats:** [Assessment]
- **Lazy Loading:** [Status]

#### Internal Links
- **Strategy:** [Assessment]
- **Anchor Text:** [Assessment]
- **Broken Links:** [Count and severity]

---

### Structured Data

#### Current Implementation
[List what schema types are currently implemented]

#### Missing Opportunities
[List schema types that should be added]

#### Validation Issues
[Any errors or warnings from Rich Results Test]

---

### Social Media Integration

- **Open Graph Tags:** [Status and assessment]
- **Twitter Card Tags:** [Status and assessment]
- **Social Images:** [Assessment]

---

## Competitive Insights

[Optional section if competitor analysis was performed]

**Strengths vs. Competitors:**
- [List areas where the site excels]

**Gaps vs. Competitors:**
- [List areas where competitors are ahead]

---

## Action Plan

### Immediate (Week 1)
1. [Critical fix #1]
2. [Critical fix #2]
3. [Critical fix #3]

### Short-term (Weeks 2-4)
1. [High priority item #1]
2. [High priority item #2]
3. [High priority item #3]

### Medium-term (Months 2-3)
1. [Enhancement #1]
2. [Enhancement #2]
3. [Enhancement #3]

### Long-term (Months 4-6)
1. [Strategic improvement #1]
2. [Strategic improvement #2]
3. [Strategic improvement #3]

---

## Monitoring & Measurement

**KPIs to Track:**
- Organic search traffic
- Keyword rankings for target terms
- Core Web Vitals scores
- Crawl efficiency (Search Console)
- Indexation rate
- Click-through rate (CTR) from search
- Conversion rate from organic traffic

**Recommended Tools:**
- Google Search Console
- Google Analytics
- Google PageSpeed Insights
- Lighthouse CI (for continuous monitoring)

**Review Schedule:**
- Weekly: Search Console data, Core Web Vitals
- Monthly: Ranking changes, traffic trends
- Quarterly: Comprehensive audit refresh

---

## Resources & Next Steps

**Documentation:**
- [Link to Google Search Console property]
- [Link to Google Analytics]
- [Link to any other relevant resources]

**Support:**
For questions or assistance with implementation, consult the SEO expert skill reference documentation:
- `references/seo_checklist.md` - Comprehensive audit checklist
- `references/core_web_vitals.md` - Performance optimization guide
- `references/technical_seo.md` - Technical requirements
- `references/meta_tags_guide.md` - Meta tag implementation
- `references/schema_markup_guide.md` - Structured data examples

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## Appendix

### Page-Specific Issues

| Page URL | Issue | Priority | Recommendation |
|----------|-------|----------|----------------|
| [URL] | [Issue] | [Priority] | [Fix] |
| [URL] | [Issue] | [Priority] | [Fix] |

### Broken Links

| Source Page | Broken Link | HTTP Status |
|-------------|-------------|-------------|
| [URL] | [Broken URL] | [404/500] |

### Image Optimization Opportunities

| Image URL | Current Size | Potential Savings | Recommendation |
|-----------|--------------|-------------------|----------------|
| [URL] | [XXkb] | [YY%] | [Compress/Convert to WebP] |

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*This audit was generated using the SEO Expert skill for Claude Code. For updates or re-audits, re-run the skill with updated website data.*